If you don’t have a site already for your business, and would like one, it is nice to know you can start off fresh, with some research first of course. First, write out a business plan, it will clarify your site needs. Then look at your competitor’s websites, observe what they are doing on their site, how they market themselves, what skills they do or don’t showcase, and how large the site is. If you see what you’re up against, it is easier to understand what to do with your own site.
If you already have a web site, be prepared for some constructive criticism. Have someone else evaluate the website, having an extra pair of eyes will help give you a new perspective. Some things to look for are, what the site has to offer, is it easy to navigate, what impressed you on the site (or what didn’t), does it include all contact information, does it contain a professional portfolio, etc. Review your website from a customer’s point of view, if it is difficult to find information, it is not a good website for your business.
Make sure that if you want to use the latest technologies such as flash, PHP or Java technology, show your clients that your website has this capability. The worst thing that can happen that the video takes too long to download. Keeping the design of the site simple, get rid of things that will distract or annoy the visitor, such as ads and flashing banners~Keeping the design of the site simple, get rid of things that will distract or annoy the visitor, such as ads and flashing banners}~Keeping the design of the site simple, get rid of things that will distract or annoy the visitor, such as ads and flashing banners}. These are distractions that will lead your customer to go clicking into some else other than the products or services your website is offering. Downloading a site should take less than 20 seconds, if it is longer than that, it is too big. Keeping all these in mind will help create a professional website for your business.
In order to have more traffic on your website, you must develop a solid business plan, marketing plan, and good idea of who your market it. Be consistent with the brand of your company, use the same colors, logo, mottos everywhere on your business web site. You can make your website trustable by adding well-known and popular links on your page from companies others have used. Testimonials and/or marks by the BBB are also sources of trust-worthiness people look for on business websites. Add a ‘favorites’ or ‘bookmark the site ‘ script to some of your business website pages. Also, adding a ‘Recommend this site’ script to your site, this will allow a visitor to email the page link to a recipient. Join web rings for additional exposure to more people that may click on links to get to you. Creating a site map is useful for vistors, especially on large websites. Make your site ‘search engine friendly’, adding titles, heading, meta tags and so forth will allow your site to be shown up more times when someone is searching for that particular topic.
Make sure that you have easy and secure ways for your clients to pay you. A shopping cart and a secure way to accept checks and/or credit cards are the best ways to go about it. Make sure your links on your web site work regularly from other computers.
|Mary Singleton regularly writes for TIR Massage Stone, the leading hot stone massage supplies provider. They carry products for hot stone massage, as well as many other oYtl many other accessories for hot and cold stone therapy.