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    You are here: Home > general > 3 Tips For Facebook Advertising Profits

Dec

06

3 Tips For Facebook Advertising Profits

Posted By: blogger on December 6, 2010 at 10:57 pm

If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to advertise on Facebook. While it is still pretty young, Facebook is growing very quickly. Advertisers have actually reported growing conversion rates for Facebook advertising and that is very encouraging. This means that there are lots of profits available to those who want to reach out there and take them. Here are three easy ways that you can use Facebook advertising to make money. Whether you’re targeting a adult tricycles niche or any other niche, Facebook ads can work for you.

Among other demographics, you can select ‘gender’ as a criteria for targeting your ads. If you want to only have your ads shown to men or women, you’ll have to structure your ad copy completely different. Men and women very often will prefer certain types of ads over others. It’s quite possible to see excellent conversions if you target one group or the other, and write your ads accordingly. You may also experience a decrease in ad costs, as well. One type of scenario is if you have an exercise book that has one for women and one for men.

Once you have products in place, then you merely get your campaign and ads together and see what happens.

There are a lot of things you can choose, and another one you can test is by targeting age groups. There are clear differences when you look at age groups and which ads they’ll click on. You can run the same ads but specify different age groups, and then observe your results.

Imagine discovering that middle aged people respond better than the next group younger. The possibilities are almost endless for what you can do once you know critical informaion like this. So for example if you’re running ads about dual seat adult tricycles, split testing can give you better return on investment.

Of course there are always the mighty keywords and working to improve the results of your ad campaigns. Never only use demographic data for targeting purposes and nothing else. There are some products and services for which wide open appeal exists. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. In case you don’t know, Google Adwords is based on the quality score that they give your campaigns depending on many things. Facebook’s algorithm is not as sophisticated as Googles, but it still has code that looks at relevance. However, your own results will bear out how important it is to be relevant with your Facebook ads. In conclusion, if you want to become a successful Facebook advertiser then make sure you apply the above tips on a regular basis and take calculated risks. Once you are comfortable with the lay of the land, then you’ll off to the races. So for instance, if your ad is about motorized adult tricycles then you will be able to find the ad that’s giving the best result.

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